USC Exploring Entrepreneurship is a four-week summer program at the University of Southern California that introduces high school students to the fundamentals of building and launching a business. Participants move through the full entrepreneurial journey, from ideation and market analysis to developing business models and delivering investor-style pitches. The program combines hands-on assignments, teamwork, and field trips with direct access to active founders and industry professionals. It is an exceptional opportunity for students with an entrepreneurial mindset to gain real-world skills and experience at one of the top universities in the country.
Turning an idea into a real venture, from planning through execution.
Breaking down a challenge and working through it methodically to a solution.
Setting long-term goals and mapping out the steps to reach them.
Delivering ideas clearly and confidently in front of an audience.
Promoting a product, idea, or organization to reach and persuade an audience.
Understanding budgets, saving, and basic financial decision-making.
Students create and pitch their own business ventures, learning core entrepreneurial processes and execution strategies.
Program covers marketing fundamentals, customer acquisition, and value proposition development through real business planning.
Students learn accounting, finance, pricing models, and financial analysis to evaluate business viability.
Students analyze industry trends, develop business models, and create competitive advantage strategies for ventures.
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